Business planning Research Paper Example | Topics and Well Written Essays - 2000 words

Business planning - Research Paper Example Customization includes making the new jewelry with desired sizes, color, and design. We would also be able to accommodate the customer selected designs or drawn with mutually agreeable way. Opportunity and Strategy- The following are the available opportunities for the proposed business: the increasing consumer preference toward classic designs; the regional growth in suppliers will benefit the company; the existence of the creation of a new product through customization; the increased number of technology users; and the increased demand in locally-made and reliable products. The company would wish to exploit the above-mentioned opportunities using the following strategies: first, by providing uniquely made jewelry through combinations and customization. Second, by establishing an online portal, for the potential customers, where they can choose, modify, mix and match and upload their preferred designs. The company wants to make sure that those who do not have time during normal trading hours can use this portal which will be of mutual benefit. The target market and projections- We would like to consider factors that influence buyer’s behavior as the basis for selecting the target market rather than segregation criteria based on age or gender. The business would like to concentrate on the buyer’s purchasing decision in order to establish marketing factors such as the customer preference and the range of jewelry they use. Sara’s Jewelry: it maters Inc. wants deliver their product for the middle class (Targets the middle class). The value we want is affordable, durable and long lasting custom-made products. The business aims at satisfying the local demand of unique jewelry through local production. Sara’s Jewelry: it maters Inc. would like to serve their customers by creating a need rather than targeting at any problem. The customer value proposition can be defined as the ‘value’ which will make them feel satisfied and make them loyal